Pizza in the Cone, the grab and go pizza treat made famous in Brazil and popular in many countries around the world, has finally made it's way to United States. And where did they choose to open their first US location? Why Astoria of course! Traditionally a Greek American area, Astoria nowadays is multi-ethnic and you can find a little bit of everything in this quaint Queens neighborhood.
When I walked by the store I found it hilarious, and the Brazilian style signage definitely caught my attention, a sexy model smiling with her mouth wide open about to take a big bite of her cone pizza. Their key marketing messages which read "the new way to eat a pizza" and "simply delicious and fun" also made me chuckle.
Obviously I had to walk inside the store and check it out for myself. Originally I found it silly, but then I realized that the concept is actually not that much different then the traditional New Yorker way to eat a slice, folded in half. They just took it one step further by baking the pizza ingredients inside the cone shaped dough. This way you can "grab and go" and eat your lunch en route to your next destination. With our high paced pedestrian lifestyles, Pizza in the Cone should actually fare well here in NYC.
I did some internet research and found out that there are three rival companies here in the USA, CrispyCones , Konopizza, and Kornet Pizza who opened their first location in Kansas, go figure! The future of portable food is here! Perhaps we will see a Brooklyn location in the near future. . . . .
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